Software6 min
Software has to survive the person who built it
A tool that only the builder understands is a temporary fix. The operation has to be able to keep it.
About
The app has to stay on the phone.
A product is not finished at launch. Usage changes. Integrations pile up. The organisation moves, and the app has to move with it or people stop opening it.
We build mobile apps for the people who buy, for partners, and for teams. Then we stay with them, or we hand them over so someone else can keep them.
Apps now
25%
global median still using the app on day 1
6%
still using it on day 30
9%
day 30 median for fintech and lifestyle
2%
day 30 median for hyper casual
Figures from Adjust, mobile app retention benchmarks. Adjust reports 2022 global median retention of 25% on day 1, 9% on day 14, and 6% on day 30. Fintech and lifestyle led day 30 at 9%. Hyper casual sat at 2% on day 30.
Offerings
The work we take on.
A polished first version is easy. A mobile app someone else can run next week is the actual job.
01
Built for a phone
Screens, navigation and performance for a hand, not a desktop layout squeezed down.
02
Use on a busy day
Screens that match how people actually move through the work on a phone, including the cases that look ugly in a deck.
03
Connect what you need
Integrations after the core works. Connecting everything first is how a launch slips.
04
After launch
We stay as usage changes, or we hand over access, logging and an owner so it does not sit in a folder.
