Design4 min
Design after the demo
A polished demo is easy. A screen people will use on a Tuesday is the actual job.
About
Make the product readable, then keep it that way.
Before anything is built, the product has to be readable. Identity, interfaces and a design system have to hold when you add a shop, a portal or another team.
We design after we know the process, not before. Pretty that fights the operation gets ignored. Clear that matches the week gets used.
Design now
+32 pts
higher revenue growth for top-quartile Design Index companies versus peers
+56 pts
higher total returns to shareholders over the same five years
40%
of companies surveyed still were not talking to end users during development
50%
had no objective way to assess or set targets for design output
Figures from McKinsey, The business value of design. Top-quartile companies on the McKinsey Design Index, over five years, showed 32 percentage points higher revenue growth and 56 percentage points higher total returns to shareholders than industry peers. Over 40% of companies surveyed still were not talking to end users during development. Just over 50% had no objective way to assess or set targets for design output.
Offerings
The work we take on.
A polished demo is easy. A screen people will use on a busy Tuesday is the job.
01
Identity that holds
Identity that still holds when a second product or a shop shows up, instead of a one-off look.
02
Screens that match the week
Interfaces that follow the work, including the ugly cases, so people can finish a task on a Tuesday.
03
A system, not a poster
A language other teams can keep using: type, colour, components, so the next build does not invent a new brand.
04
With discovery
We sit with the people who do the work before we draw. Layout comes after the process is named.
Insights
Writing about this problem.
Approach4 min
Why Discovery exists
Scope, impact and investment belong on paper before a sprint starts. That is the point of Fid Dev Discovery.
Software6 min
Software has to survive the person who built it
A tool that only the builder understands is a temporary fix. The operation has to be able to keep it.